Miller High Life was a struggling beer brand on the verge of extinction when we created a campaign to “Take Back the High Life.”  The highly-awarded campaign ran for more than five years across two different agencies and sparked a massive resurgence in the brand. 

MILLER HIGH LIFE - “Bistro”

 

MILLER HIGH LIFE - “Grocer”

 

MILLER HIGH LIFE - “Night Club”

 

OOH

 
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