SHARE A DIET COKE. OR NOT.

The “Share a Coke” campaign became a cultural force around the world not long after it was introduced in 2011. Years later, while freelancing on Diet Coke with the amazingly-talented people at Droga5, we got the opportunity to add a little something new. It all came from a pretty simple insight: Diet Coke drinkers are pretty passionate about their beverage of choice, what if they don’t want to share?

BOTTLE HACKS

ETIQUETTE

HOW TOS