SLIM JIM SPICY SIDE

We pitched (and won) the ConAgra account at Venables Bell. And soon the world would get to know their spicy side.

SPICYSIDE.COM

At spicyside.com, visitors could meet their individual Spicy Sides (create an avatar), explore a town filled with hidden Slim Jims, chat with friends and even rumble with other players by dishing out spicy moves like banging someone over the head with an outdoor grill.

INTERACTIVE WEB BANNERS

IN-STORE