THE FIRST EVER AD IN THE BLOCKCHAIN
Through a series of transactions we became the first brand to place an ad in the blockchain. Why? Well, we love finding new ways to use emerging technology. So we decided to have a little fun and plant our flag. Okay–technically, we embedded it. It was awarded two bronze Cannes Lions and a finalist for Titanium.
HOW DID WE DO IT?
At its most basic level, the blockchain is a public ledger that logs transactions. A record of events, if you will. How did we turn that into an image? With a part of the blockchain called OP_Return, which functions like the memo space on a check, simple messages and characters can be placed within transactions on the blockchain. By linking 68 individual transactions, with 80 characters per transaction, we were able to create the larger image.
