LAUNCH OF 24/5 TRADING

TD Ameritrade was the first U.S. retail brokerage to offer stock trading 24 hours a day, 5 days a week. To usher in this extraordinary event, we physically created our own bell to replace the so-called “closing” bell on Wall Street. And who better to ring it, than the man most synonymous with late night activity, Mr. Lionel Richie.

SOCIAL

THE GREEN ROOM

In a world where people talk about almost anything, there’s still one conversation that we’re afraid to have, the “money conversation.” We set out to change that by creating a welcoming, judgment-free place for people to talk about their finances.

SKIP BAD ADVICE

The Internet is loaded with all kinds of sketchy investing advice. Youtube especially. So we created a pre-roll campaign where viewers were presented with one of these shady characters, and then a few seconds in, they’re offered a button to “skip advice ” They’re then taken to the TD Ameritrade Green Room, where our spokesperson provides a much more sound plan.

INVEST IN EVERY MOMENT

While most financial services companies encourage their clients to focus on the future, TD Ameritrade reminds people about the value in every day. To illustrate this belief, we reimagined an iconic song and gave it a whole new meaning. We released the film online along with a social media campaign leading up to Father’s Day.